The new single dose capsules Nespresso Mokarabia, compatible with Nespresso machines, are already available from June.
It ‘s about, as usual, the best blends, born from a careful selection of raw arabica beans, wisely mixed and roasted to maintain flavor and body unchanged.
A huge impact is also the new packaging, that reproduces some iconic images from the Milan of the 50’s.
The strength evocative in the new packs
The creative mood of the new packs is a recall to the Milan of the 50’s, to the boom period, to the desire of living and of leaving of the people from Milan.
The values associated to this communication choice want to demonstrate the deep connection of the company with the Lombard town and the capacity to pass on the excellence of quality coffee.
Each box is studied to bring again the customer to the history and italianness through the representation of a characteristic detail of Milan: the Vittorio Emanuele gallery, Sforzesco Castle, Piazza della Scala and a black and white picture of a cyclist during the historical Tour of Italy.
Four different blends for all tastings.
The new single dose capsules, 10 for each box, will be proposed to the bars from Mokarabia with the purchases of a counter display unit, so to the Horeca and vending business, in 4 different blends: 100% Arabica, Strong, classic, deca. A wide choice to satisfy every flavour, from delicate to stronger ones.
Refine blend of South American beans roasted carefully to guarantee the intensity, the sweatness aroma and deep sensations.
Capsules are compatible with Inissia, Citiz, Pixie, Essenza, lattissima, U and Maestria machines for domestic use with Nespresso brand, so they are already products suitable to the mass market.
“The launch of Compatible Nespresso” – explain the CEO of Mokarabia – Luca Giani – is the most important dowel of the large project which aims to the reposition of the company and to reinforce the brand in Italy and abroad. We are investing a lot both at the level of technological innovation for closed system and to expanding our product offer. The object is to continue to offer a product and a quality premium service in the professional split looking in perspective also at the world consumer where we are having good response especially abroad.